What role does intuition, the formal name for "gut instinct," play in your business?
Although I do not believe I should be driven ONLY by my feelings, I do believe that following my gut instinct is a solid strategy. Why? Because to be successful in business requires one main skill: the ability to figure out solutions and solve problems. We must innovate and build upon our ideas.
As we develop a solution for our clients, and proactively continue to do so, more opportunities to do the same will offer themselves up to us. In the book, "Big Magic," Elizabeth Gilbert talks about the gift of inspiration - and the dangers of ignoring it, as that inspiration might move on to inspire someone else.
I will give you a quick illustration from my own experience: when I started making collages, I purchased the letters from a local craft store. It wasn't long before I thought, wouldn't it be great if I could make these myself? And then I could make ANYTHING - and sell it to others, too! Any...